{"id":580,"date":"2022-10-24T09:57:41","date_gmt":"2022-10-24T07:57:41","guid":{"rendered":"http:\/\/www.marketcommerce.fr\/?p=580"},"modified":"2024-01-30T11:02:53","modified_gmt":"2024-01-30T11:02:53","slug":"quest-ce-quune-agence-referencement","status":"publish","type":"post","link":"https:\/\/www.marketcommerce.fr\/blog\/marketing\/quest-ce-quune-agence-referencement\/","title":{"rendered":"QU\u2019EST CE QU\u2019UNE AGENCE DE REFERENCEMENT"},"content":{"rendered":"<p>Comment sont positionn\u00e9s les sites web sur les pages de r\u00e9sultats de recherche des moteurs de recherche, c\u2019est le r\u00e9sultat d\u2019un travail de r\u00e9f\u00e9rencement, un travail qui demande une expertise et un suivi sur une longue p\u00e9riode. Qui s\u2019en occupe ? Ce sont des professionnels travaillant souvent en \u00e9quipe au sein d\u2019une agence, une <strong><em>agence de r\u00e9f\u00e9rencement<\/em><\/strong>. D\u00e9couvrons comment se d\u00e9finit une telle agence et les raisons de lui accorder la confiance.<\/p>\n<p>&nbsp;<\/p>\n<h2>Ce qu\u2019est une <strong><em>agence de r\u00e9f\u00e9rencement<\/em><\/strong><\/h2>\n<p>C\u2019est un \u00e9tablissement sp\u00e9cialis\u00e9 dans le SEO (Search Engine Optimization), cette association de techniques qu\u2019on met en \u0153uvre pour positionner un site aussi bien que ses param\u00e8tres le permettent sur les pages de r\u00e9sultats de recherche de Google. C\u2019est un prestataire auquel on fait appel pour optimiser ce SEO dans le but de booster le trafic et produire de ce fait l\u2019atteinte des objectifs de l\u2019existence du site. Sa capacit\u00e9 \u00e0 r\u00e9aliser cette optimisation vient de ce que l\u2019agence de SEO est experte dans les techniques comme l\u2019analyse des mots-cl\u00e9s et le netlinking en ayant la ma\u00eetrise d\u2019outils tels que Ahref et SEMRush. Un quelconque cr\u00e9ateur de site web peut mettre en pratique des conseils pour gagner des liens externes pointant vers son site mais l\u2019avantage de l\u2019<a href=\"https:\/\/www.seo.fr\/agence-de-referencement\">agence de r\u00e9f\u00e9rencement<\/a>, c\u2019est de savoir \u00e9viter le pi\u00e8ge des backlinks de mauvaise qualit\u00e9 li\u00e9s \u00e0 des sites de mauvaise qualit\u00e9, pi\u00e8ge qui p\u00e9nalisera le site au lieu de le booster. Apr\u00e8s ses analyses, ce prestataire a pour mission d\u2019\u00e9mettre des recommandations on-site et off-site.<\/p>\n<p>&nbsp;<\/p>\n<h2>Les raisons de s\u2019en remettre \u00e0 une <strong><em>agence de r\u00e9f\u00e9rencement<\/em><\/strong><\/h2>\n<p>Des techniques livr\u00e9es sur le web peuvent \u00eatre apprises pour r\u00e9aliser soi-m\u00eame le r\u00e9f\u00e9rencement de son site. Si l\u2019on souhaite toutefois b\u00e9n\u00e9ficier d\u2019une vraie expertise, on fait appel \u00e0 un expert qui n\u2019est autre que l\u2019<strong><em>agence de r\u00e9f\u00e9rencement<\/em><\/strong>. Mais en quoi est-elle vraiment qualifi\u00e9e ? Elle est experte en audit SEO. C\u2019est l\u2019\u00e9tape qui va mettre en exergue les forces et le faiblesses de votre site. Elle est experte en analyse de concurrence gr\u00e2ce \u00e0 la ma\u00eetrise des outils d\u2019\u00e9valuation bas\u00e9e sur les mots-cl\u00e9s. Elle est experte en recherche de mots-cl\u00e9s. La pertinence de ces derniers est ce qui va permettre \u00e0 votre site d\u2019attirer le public qui lui correspond. Elle est experte en optimisation on-site, c\u2019est-\u00e0-dire dans l\u2019optimisation des \u00e9l\u00e9ments constituant la structure du site. Elle est experte en optimisation off-site, c\u2019est-\u00e0-dire en \u00e9laboration de strat\u00e9gie de linking. Elle est experte en r\u00e9daction de contenu. De plus, l\u2019agence SEO s\u2019attache \u00e0 effectuer la veille des effet des actions SEO entreprises sur un long terme.<\/p>\n<p>&nbsp;<\/p>\n<h2>Le choix d\u2019une agence de SEO<\/h2>\n<p>On doit avoir les bons crit\u00e8res pour \u00eatre s\u00fbr de se vouer au bon Saint quand il s\u2019agit de confier le positionnement de son site web sur Google. En d\u00e9couvrant une <strong><em>agence de r\u00e9f\u00e9rencement<\/em><\/strong> naturel sur le Web, v\u00e9rifiez si les explications qu\u2019elle donne sur ses m\u00e9thodes refl\u00e8tent une transparence qui traduit sa confiance en elle-m\u00eame. Ne fait-elle que se faire des \u00e9loges \u00e0 elle-m\u00eame ou partage-t-elle des informations au sujet de ce que ses clients pensent objectivement d\u2019elle ? Sa sant\u00e9 financi\u00e8re est-elle saine ? On peut toujours accorder sa confiance \u00e0 une jeune entreprise qui semble bien sous tous les rapports m\u00eame s\u2019il n\u2019y a rien de mieux qu\u2019une entreprise qui a d\u00e9j\u00e0 une anciennet\u00e9 associ\u00e9e \u00e0 une r\u00e9putation solide comme l\u2019agence SEO.fr qui est une pionni\u00e8re dans le domaine du r\u00e9f\u00e9rencement sur Google. Le moyen d\u2019en savoir plus sur son s\u00e9rieux, c\u2019est de solliciter d\u2019elle un plan de r\u00e9alisation pour un projet de r\u00e9f\u00e9rencement. Il devrait en ressortir un plan clair avec des \u00e9ch\u00e9ances.<\/p>\n<p>&nbsp;<\/p>\n<p>Une <strong><em>agence de r\u00e9f\u00e9rencement<\/em><\/strong> est un professionnel sp\u00e9cialis\u00e9 dans les techniques de SEO et dont la mission consiste \u00e0 faire en sorte qu\u2019un site web apparaisse en t\u00eate de liste sur la premi\u00e8re page de r\u00e9sultats de recherche d\u2019un moteur de recherche. Elle n\u2019est pas celle qui accomplit une mission magique sur une p\u00e9riode furtive mais assure une mission de longue haleine pour la durabilit\u00e9 des effets de son travail.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comment sont positionn\u00e9s les sites web sur les pages de r\u00e9sultats de recherche des moteurs de recherche, c\u2019est le r\u00e9sultat d\u2019un travail de r\u00e9f\u00e9rencement, un travail qui demande une expertise et un suivi sur une longue p\u00e9riode. Qui s\u2019en occupe ? Ce sont des professionnels travaillant souvent en \u00e9quipe au sein d\u2019une agence, une agence [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":381,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[],"class_list":["post-580","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>QU\u2019EST CE QU\u2019UNE AGENCE DE REFERENCEMENT - marketcommerce<\/title>\n<meta name=\"description\" content=\"Comment sont positionn\u00e9s les sites web sur les pages de r\u00e9sultats de recherche des moteurs de recherche, c\u2019est le r\u00e9sultat d\u2019un travail de r\u00e9f\u00e9rencement,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.marketcommerce.fr\/blog\/marketing\/quest-ce-quune-agence-referencement\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"QU\u2019EST CE QU\u2019UNE AGENCE DE REFERENCEMENT - 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